100% PURE® goes beyond just our name and our ingredients. It is a commitment to produce the purest products, and to promote clean, healthier living. We feel extremely fortunate that our commitment to a better world can be translated into potent, result-driven products that will help you and those you care about live better lives: you’ll never have to choose between safe ingredients and healthy skin or gorgeous results.

100% PURE® cosmetics are colored from vibrant fruit, vegetable, tea and other plant pigments which contain an exorbitant amount of skin beneficial vitamins, antioxidants and other healthy phytonutrients that make skin healthier. Most other cosmetics are colored from FD&C dyes like Red Dye #40, Blue Dye #6, Yellow Dye #5, etc which could contain harmful coal tar, lead, mercury and other heavy metals.

Water-soluble vitamins and other active ingredients oxidize which makes the ingredient(s) lose potency and turn into free radicals that damage the skin. 100% PURE®’s founder Susie Wang’s earliest patent was based around stabilizing active ingredients from oxidizing and have since further developed her invention which is now patent pending

100% PURE 9 Step Testing Process

STEP 1: PURITY: Tests for the purity of each individual ingredient to make sure there are no chemical pesticides, herbicides, or fertilizers used on the raw ingredient

STEP 2: INGREDIENT SYNERGY: Tests for the cohesiveness of the ingredients because certain ingredients combined can cause a very negative chemical reaction. For example, a simple salt
and a water soluble Vitamin C causes benzene

STEP 3: POTENCY: Tests if the formula actually works; if it claims to moisturize, does it indeed moisturize?

STEP 4: SENSITIVITY PT 1: Tests for irritability on the skin; our Product Development team rigorously tests formula samples throughout development process

STEP 5: SENSITIVITY PT 2: Tests if it clogs pores; our Product Development team rigorously tests formula samples throughout development process

STEP 6: SYNERGY: PT 1: Tests the packaging to make sure there are no toxins in the packaging such as BPA or phthalates

STEP 7: SYNERGY: PT 2: Tests to see if the formula degrades the packaging

STEP 8: STABILITY PT 1: Tests for formula stability anywhere from 4wks – 1 year

STEP 9: STABILITY PT 2: Tests for stability of active ingredients anywhere from 4wks – 1 year